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Five signs a software vendor is overcharging you (and what to say)

A field guide to the sales tactics that inflate your bill — and the plain-English questions that deflate them. This is what our advisory service does in the room.

You don't need to be technical to get a fair deal — you just need to know which levers vendors pull. Here are five of the most common, and exactly how to push back.

1. Buzzwords doing the heavy lifting

"AI-first, cloud-native, zero-trust, web-scale." If the pitch is stacked with adjectives, ask: "In plain terms, what does this do that a standard product doesn't?" Watch how quickly the language simplifies.

2. Bundles you can't itemise

Everything's rolled into one shiny number. Ask for the price broken down per component, and per user. Bundles hide the bits you don't need.

3. "Onboarding" and "success" fees

A large up-front fee for setup or "customer success". Ask what it actually includes and whether it's waivable. It very often is.

4. Lock-in dressed as loyalty

Long minimum terms, painful exit clauses, your data held hostage. Ask: "If we leave, how do we get our data out, in what format, and at what cost?"

5. Urgency that isn't yours

"This price is only good until Friday." Real value doesn't evaporate on a deadline. Genuine discounts survive you taking a week to think.

This is literally our job

Our Technology Advisory service means you don't have to remember any of this under pressure — we sit in the meeting, ask the awkward questions for you, and make sure every commitment ends up in writing.

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